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This business is running like clockwork Nathan Torprey The Courier Mail

A COMMITMENT to timeless designs, quality finishes, minimalist style and a unique business model has had watch company DeMontbrayPilton start up and run like clockwork. The Brisbane-based wrist watch company launched last August and found success in stores and online by using social media, amassing an Instagram following of more than 20,000 people. Founder Chris Pilton said his business model had succeeded because he selected carefully which stores would stock DeMontbrayPilton watches, which sell for AUD250. He said he designs the watches here and then manufactures in Hong Kong. “I am quite content keeping it small as I think people like it as a unique brand as opposed to being another mass produced brand,” he said. “I want to keep the...

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